Despite Cracked’s development as a playable advocacy documentary I still wanted to add some visual elements to make it feel more like a game including speech windows, a retro UI and pixel art animations throughout.

The purpose of this was not only to pay homage to visual novel games that have inspired this project but also unveil the juxtapose the reality of the egg industry against the idyllic lies sold by the egg and animal agriculture industry in general. Happy Egg, one of the leading sellers of free range eggs has often used imagery of chickens roaming fields freely and riding on the back of the farmers tractor, however the company was exposed in 2010 by Viva! for the poor conditions and animal cruelty on their farms. I wanted players to immediately make the assumption that most consumers do when they purchase eggs – that they had a good life, and then destroy those preconceptions.

One of the greatest issues I faced whilst putting the game together was creating a natural flow between each event so players could experience it in an immersive way. I tried to frame footage in a way that captured the vision of the player, often limiting focus in each scene to the essentials whilst helping to achieve my goal of creating immersion.